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Mobile health applications may be surging in popularity, yet only a few can really gain traction. Let alone maintain a healthy number of recurring users... Why is that?

Our main arguments are threefold:

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πŸ‘‰ The onboarding flow is a mess, or too inconvenient.

πŸ‘‰ The overall experience doesn't feel personal enough.

πŸ‘‰ People aren't incentivised enough to stick to the habit.

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You can do a lot with just proper UX/UI design, but sometimes we wonder if people truly understand just how powerful a smartphone is in today's day and age.

Because the true power of mobile apps is their proximity to the user.

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Like, imagine having a tiny dermatologist in your back pocket at all times.

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🀨 Wouldn't you want the specialist to consistently remind you to stick to your skincare routine?

🀨 Wouldn't you want to notify the dermatologist of any adverse reactions to your skin at any given point?

🀨 Wouldn't you love to see the progress you've made so far on a timeline?

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Mobile apps can do all that, no problem. Push notifications, self-assessments, biometrics, a human-in-the-loop...

A great application gives people plenty of reasons to keep coming back, and establish a habit.

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