Mobile health applications may be surging in popularity, yet only a few can really gain traction. Let alone maintain a healthy number of recurring users... Why is that?

Our main arguments are threefold:

‍

👉 The onboarding flow is a mess, or too inconvenient.

👉 The overall experience doesn't feel personal enough.

👉 People aren't incentivised enough to stick to the habit.

‍

You can do a lot with just proper UX/UI design, but sometimes we wonder if people truly understand just how powerful a smartphone is in today's day and age.

Because the true power of mobile apps is their proximity to the user.

‍

Like, imagine having a tiny dermatologist in your back pocket at all times.

‍

🤨 Wouldn't you want the specialist to consistently remind you to stick to your skincare routine?

🤨 Wouldn't you want to notify the dermatologist of any adverse reactions to your skin at any given point?

🤨 Wouldn't you love to see the progress you've made so far on a timeline?

‍

Mobile apps can do all that, no problem. Push notifications, self-assessments, biometrics, a human-in-the-loop...

A great application gives people plenty of reasons to keep coming back, and establish a habit.

‍